AnyTour Adds Immersive Video Tours
Gemological Institute of America has recently implemented the new CampusTours ImmersiveVideoTour
CampusTours is proud to announce the debut of CampusTours’ newest virtual tour product – ImmersiveVideoTours!
In 2022, CampusTours tracked a significant increase in smartphone-based visits to virtual campus tours. On some of our tours, smartphone visitors now exceed 75% of all tour visitors!
In January of 2023, CampusTours began development on a video tour product designed specifically to appeal to today’s video-addled youth. CampusTours ImmersiveVideoTours are optimized for smartphone use, but also expand to fill screens on laptops, tablets and desktops.
Advantages of the new ImmersiveVideoTours include:
- Enhanced mobile experience on smartphones approximates TikTok-style vertical video – very popular with students.
- Enhanced desktop experience provides browser-filling video, compared to the small tour panel in standard video tours.
- Interactive Video Teaser Buttons appear during the video to encourage visitors to jump into additional topical content for exploration. These can be customized and there can be multiple teasers per stop.
- Dedicated interface buttons for Commentary, Campus Map locations and More Information for each stop are available.
- Dedicated Next Stop and Previous Stop “cards” appear at the end of each video to encourage linear progression through the tour.
- Closed-Captions and Transcripts optimized specifically to be viewed on smartphones also accommodate larger screens.
- Accessibility support is provided for Audio-Description Videos.
- Works with existing videos housed on YouTube, Vimeo or loaded into the system in MP4 format.
“ImmersiveVideoTours give our clients a leg up in the competitive world of admissions marketing, where telling a compelling story is imperative,” said CampusTours President Chris Carson. “Organizations are moving beyond simple 360-degree panoramic experiences to complex interactive video presentations that provide a richer and more curated tour experience to the visitor. Visitors have also tired of aimless wandering through panoramic images, and prefer an experience that highlights the important aspects of the organization in a concise manner illustrated with persuasive personal video stories.”
To learn more about how your organization can benefit from ImmersiveVideoTours, please visit the CampusTours Connect Page.
